People walk past Prada's fashion store in downtown Milan February 4, 2015. The trend in luxury goods is to drum up same store sales by curbing expansion and wowing customers with new products, yet Prada continues to pay over the odds to open swanky new shops and stock them with handbags little changed from previous bestsellers. Prada, say analysts, now urgently needs to focus less on new stores and more on new handbags. Picture taken February 4. To match Analysis PRADA-STRATEGY/ REUTERS/Stefano Rellandini (ITALY - Tags: BUSINESS FASHION)