Women choose clothes at a Zara shop in Siam Paragon shopping mall in Bangkok June 29, 2011. As pop music blares from a Zara store in Bangkok, Suthip Nanthavong jostles with others for bargains that might disappear in days - from stylish thin-strap t-shirts selling for 490 baht ($16) to racks of blue-denim jeans. Some call it "fast fashion" retailing - the apparel sector's equivalent to fast-food. Across Asia, global brands are setting up shops as U.S. and European shoppers cut discretionary spending, burdened by rising prices and a weak economic outlook. Picture taken June 29. To match Analysis RETAILERS-ASIA/ REUTERS/Chaiwat Subprasom (THAILAND - Tags: BUSINESS FASHION)