Visitors try out a Samsung Electronics' Galaxy Gear smartwatch at its exhibition hall at a railway station in Seoul November 25, 2013. Samsung Electronics Co is expected to spend around $14 billion - more than Iceland's GDP - on advertising and marketing this year, but it doesn't always get value for money. The outlay buys the South Korean technology giant publicity in TV and cinema ads, on billboards, and at sports and arts events from the Sydney Opera House to New York's Radio City Music Hall. Google Inc spent less on buying Motorola's handset business. Picture taken on November 25, 2013. REUTERS/Kim Hong-Ji (SOUTH KOREA - Tags: BUSINESS SCIENCE TECHNOLOGY)