The trademark of Blu-ray Disc is seen at Sony's showroom in Tokyo February 22, 2012. The biggest challenge facing Sony's incoming chief executive Kazuo Hirai will be how to bridge a divide in his consumer electronics company between the 'fundamentalists", engineers who want to return the company to its orginal ethos of making cool gadgets, and "new-agers" who see the future in content and connectivity.
Picture taken February 22, 2012. To match Special Report SONY/ REUTERS/Kim Kyung-Hoon (JAPAN - Tags: SCIENCE TECHNOLOGY BUSINESS)