Paula Diaz, 32, marketing director of the Museo del Encierro (Running of the Bulls museum) shows a wound...
Paula Diaz, 32, marketing director of the Museo del Encierro (Running of the Bulls museum) shows a wound to the horn on the mounted body of Domecq ranch fighting bull Cascarabias (Cantankerous), killed by Spanish bullfighter Julian Lopez, "El Juli", in Pamplona July 10, 2012. The privately run museum, which includes artifacts from Ernest Hemingway,
Pablo Picasso and Inge Morath, was started in 2010 by seven young people from the area
looking for a business opportunity. The 600 metre space in Mercaderes street includes the museum, shop and restaurant area.
Diaz says that Spain's economic crisis has affected sales, with less corporate bookings than previous years.
The nine day San Fermin festival attracts hundreds of thousands of visitors each year from all over
the world, and is a major boost to Pamplona's tourist economy. REUTERS/Vincent West (SPAIN - Tags: BUSINESS SOCIETY)