People cheer after hearing the midday "Chupinazo" rocket announcing the start of the San Fermin festival in Pamplona July 6, 2014. Tens of thousands of expectant party goers holding red scarves squeeze into the town hall to kick off 204 hours of music, dancing, drinking, bullfighting and for the brave or unwary, an 825 metre (902 yard) daily sprint in front of six fighting bulls known as the Running Of The Bulls. REUTERS/Eloy Alonso (SPAIN - Tags: SOCIETY TPX IMAGES OF THE DAY)