SHAQUILLE ONEAL JERSEYS DISPLAYED AT HEAT STORE IN FLORIDA.
New arrival Shaquille O'Neal jerseys are put out for display by Natasha Muniz, a Miami Heat hoops gear store employee at the American Airlines Arena in Miami, July 17, 2004. Shaq's jerseys are selling at a rate of 400 a day on the internet and have only been available on line. The Heat store will not open until July 20 and will carry over 2,000 jerseys along with other Shaq products. O'Neal was traded to the Heat from the Los Angeles Lakers for Brian Grant, Lamar Odom and Caron Butler along with a first round draft pick on July 15. REUTERS/Marc Serota REUTERS MS/GAC