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SUPERCARS-WOMEN/
RTX1DLM3
May 19, 2015
Sonja Heiniger, 76 years old, sits in her Lamborghini in Jona, Switzerland, March 20, 2015. Supercar...
JONA, Switzerland
Sonja Heiniger sits in her Lamborghini in Jona
Sonja Heiniger, 76 years old, sits in her Lamborghini in Jona, Switzerland, March 20, 2015. Supercar makers are like teenage boys at a high school dance, according to business consultant Belinda Parmar. They don't have a clue how to speak to women. They may need to learn, and quickly. With the number of financially independent women on the rise across much of the world, high-performance carmakers risk losing a potentially big market to more adaptable rivals. Picture taken on March 20, 2015. To match story SUPERCARS-WOMEN/ REUTERS/Alessandro Garofalo
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