Chinese ski instructor Xu Zhongxing (R) talks to a client on the Kleine Scheidegg in the ski resort of the Jungfrau region January 8, 2014. China's wealthy have long flocked to Switzerland for the watches, chocolate and scenery. Now the Alpine country is marketing another national symbol to the Chinese - skiing. Switzerland is training eight Chinese ski instructors and placing them in St. Moritz, Davos, Zermatt, Gstaad and other resorts for the ski season to teach Chinese tourists, in their own language and with Chinese savoir faire. Picture taken January 8. REUTERS/Ruben Sprich (SWITZERLAND - Tags: SOCIETY TRAVEL)