Sony Computer Entertainment America President and Chief Operating Officer Kaz Hirai announces the worldwide release date and pricing for the Sony Playstation 3 during the conclusion of the Sony Computer Entertainment Inc. 2006 E3 media event at Sony Studios in Culver City, California, near Los Angeles May 8, 2006. The units will be launched in Japan November 11 with North America, Europe and Australia on November 17. REUTERS/Fred Prouser