A customer puffs on a cigarette at a store selling Chinese brand
cigarettes in Shanghai July 9, 2003. Dancing Butterfly, Seven Wolves,
Viagra, and Double Happiness are just some of about 1,100 brands
frustrating for years foreign tobacco's efforts in China, which
accounts for nearly a third of the global industry by cigarettes
smoked. China is the top cigarette market in the world with smokers
lighting up about 1.7 trillion cigarettes a year. Smokers face a
bewildering array of bizarre names in all colours and sizes. Foreign
companies now have a market share of only six percent. Beijing is
moving to overhaul the fractured industry ahead of a gradual opening as
part of its WTO commitments. REUTERS/Claro Cortes IV TO MATCH FEATURE
TOBACCO-CHINA-REFORM

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