A man fishes along the shoreline in Perdido Key, Florida May 18, 2012. Two years after a history-making offshore oil well explosion devastated tourism in the region, the Gulf Coast is a hot destination once again, thanks in part to millions of dollars worth of promotion funded by the well's owner, BP PLC. Now tourism marketers from Louisiana to Florida are scrambling to maintain the momentum and find revenue sources for future campaigns. Picture taken May 18, 2012. REUTERS/Sean Gardner (UNITED STATES - Tags: TRAVEL ENVIRONMENT SOCIETY BUSINESS ENERGY)