People look at a Rolls Royce limousine during the White Turf horse riding event on the frozen Lake St. Moritz in the Swiss mountain resort of St. Moritz February 17, 2008. Prospects are bright for Switzerland's winter tourism industry, which is pinning its hopes on a slew of new luxury developments and bigger, better ski resorts to get back to growth. Aside from skiing, Switzerland has long been a prized winter destination due to an abundance of high-end shopping, luxury hotels and spas. Picture taken February 17, 2008. To match TRAVEL-SWITZERLAND/SKIING REUTERS/Arnd Wiegmann (SWITZERLAND - Tags: TRANSPORT TRAVEL ENVIRONMENT SPORT SKIING SOCIETY BUSINESS)