Dwayne O'Rear works to attract customers while wearing a banner advertising a thirty percent sale at the Wilson's Leather Outlet at Concord Mills Mall early on Friday to kick off Black Friday and the holiday shopping season in Concord, North Carolina November 28, 2008. Stores across the United States hope to ring in billions of dollars in holiday sales beginning on Friday, but shoppers concerned about a shrinking economy have vowed to rein in their spending. REUTERS/Chris Keane (UNITED STATES)