Shoppers walk on 34th St. in Herald Square in the Manhattan borough of New York
Shoppers walk on 34th St. in Herald Square in the Manhattan borough of New York, November 24, 2015. Black Friday and its discounts sales are not what they used to be. Shoppers, who received even bigger discounts closer to Christmas last year, are being cautious with their spending and willing to wait for deals, polls by Reuters/Ipsos and others show. REUTERS/Brendan McDermid