Patrick Robinson, head designer for Gap Inc., poses with denim jeans in San Francisco, California in this August 5, 2009 file photo. As Gap Inc promotes its new "Gap 1969" jeans with eye-catching window displays, a host of disparate rivals from AnnTaylor Stores Corp to Guess Inc are upping the ante on the $12 billion apparel category that has seen 8 percent sales growth in the 12 months ended June. To match ANALYSIS USA/RETAIL-DENIM/ REUTERS/Robert Galbraith/Files (UNITED STATES BUSINESS FASHION)