Peter Moore (R), President of Electronic Arts Sports, demonstrates the Electronic Arts video game Grand Slam Tennis for Wii Fit platform, as tennis player Pete Sampras pretends to tap him, during a media event before the opening day of the Electronic Entertainment Expo, or E3, at the Orpheum theatre in Los Angeles June 1, 2009. The convention runs from June 2-4. REUTERS/Mario Anzuoni (UNITED STATES ENTERTAINMENT BUSINESS SPORT)