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YOUTUBE-CULTURE/
RTR38T36
October 04, 2012
Bonnie Burton, director of social media strategy for Revision3, works at her cubicle in San Francisco,...
San Francisco, UNITED STATES
Bonnie Burton, director of social media strategy for Revision3, works at her cubicle in San Francisco...
Bonnie Burton, director of social media strategy for Revision3, works at her cubicle in San Francisco, California October 3, 2012. Revision3 is part of an entire new industry of YouTube "networks" - a cross between talent agencies and old-school movie studios have emerged, bringing hierarchy to an ecosystem that looks more like Hollywood by the day. A year ago this month, YouTube embarked on an initiative to invest hundreds of millions of dollars to acquire original, professional content in an effort to compete for ad dollars against traditional television networks, digital streaming services such as Netflix and rival Internet companies like AOL and Yahoo.
REUTERS/Noah Berger (UNITED STATES - Tags: ENTERTAINMENT BUSINESS SCIENCE TECHNOLOGY)
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