A woman holds food inside a KFC restaurant in Beijing
A woman holds food inside a KFC restaurant in Beijing, May 9, 2013. Yum Brands Inc, the largest foreign fast-food chain in China, is strengthening its media strategy in the country in a bid to win back customer loyalty after a series of food scares that decimated sales this year. REUTERS/Kim Kyung-Hoon (CHINA - Tags: BUSINESS FOOD)